创新,在任何行业,包括房地产行业,不仅是企业可持续发展的前提,而且更应该是种企业常态。原因是市场的变化相当快,各种要素出现给房地产带来了冲击,社会意识形态由一统变成了多元化。若干年内这种变化速度还要加快。创新其实很简单,目的就是为了更好地适应目标人群的需要,不但要叫座而且要叫好。创新有技术创新、机制创新等多种,还可以与品牌建设联系起来。持续创新的压力背景,关键是时空的变化,所以有时候创新会是种被动的行为。城市空 Innovation, in any industry, including the real estate industry, is not only a prerequisite for the sustainable development of enterprises, but also a normal business. The reason is that the changes in the market are rather rapid. Various factors have brought an impact on real estate. Social ideology has changed from unification to diversification. This change has accelerated in a number of years. Innovation is actually very simple, the purpose is to better adapt to the needs of the target population, not only to be called but also to applause. Innovative technology innovation, innovation and other mechanisms, but also with the brand building. The crux of continuous innovation is the key to change in time and space, so sometimes innovation can be passive. Empty city