作为目前最为最富有活力和最具成长潜力的商业模式之一,“农超对接”越来越受到社会各界的关注,本文通过对以大型连锁超市为主导的“农超对接”模式对超市、农户、农民专业合作社等各参与主体的积极影响进行梳理,提出以超市为主导的“农超对接”面临的挑战及发展对策,以期对“农超对接”模式的顺利运行提供参考。 As one of the most dynamic and growth potential business models at present, “Agricultural Super Matchmaking” is getting more and more attention from all walks of life. This paper has adopted the “super agricultural docking” which is dominated by large-scale supermarket chains. The model sorted out the positive influences of various participating entities such as supermarkets, farmers, farmers’ professional cooperatives, etc., and put forward the challenge of “supermarket docking” led by supermarkets and development countermeasures, with a view to the “butting dock” model Smooth operation provides a reference.