随着改革开放的深入,国门的洞开,无论走进国营商场,还是个体摊点,外国品牌比比皆是。而国产品牌所占份额少而又少,为数不少的品牌已隐退“江湖”或“下嫁”。这怎不令国人担忧呢? 笔者认为:改革开放在中国经济战略上是非常成功的,但就中国创名牌战略而言,却不容乐观。这不是政策的失策,而是在执行、立法上的失策。中国某些企业,看到合资能给企业带来特殊优惠,因此,千方百计拉拢“圆月亮”。外商凭借资金雄厚为后盾,采用“先亏后吞”的策略,以达到完全操纵的目的,同时他们以浩大的广告攻势和国内名优产品(指被“吃掉”的)的良好市场为铺垫,而取代国产,占领中国市场,可谓一箭双雕。这便是中国企业的近视症,盲目性带来的灾害,这是其 With the deepening of reform and opening up, the opening of the country, whether into the state-run shopping malls, or individual stalls, foreign brands abound. The share of domestic brands with fewer and fewer, a large number of brands have retreated “arena” or “marry.” How can this not cause any concern to the public? The author believes that the reform and opening up are very successful in China’s economic strategy, but it is not optimistic about China’s strategy of establishing a famous brand. This is not a policy failure, but an enforcement and legislative failure. Some Chinese companies that see the joint venture can bring special concessions to the enterprises, so do everything possible to draw “the moon.” With the strong backing of foreign investors, the strategy of “swallowing up afterwards” is adopted in order to achieve the purpose of complete manipulation. Meanwhile, with the vast advertising campaign and the good market of domestic famous products (referring to being “eaten up”), Instead of domestic, occupy the Chinese market, can be described as double-edged sword. This is the myopia of Chinese enterprises, the disaster caused by blindness, which is its