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一、我国老年市场前景广阔老年市场 ,一般指是 6 0岁以上老人的消费品市场 ,国外称之为“银发市场”。当前 ,人口老龄化已经成为世界人口发展的趋势。 80年代以来 ,随着我国计划生育政策的实施 ,全国人口出生率不断下降 ,同时死亡率也不断下降 ,这使得人口的平均寿命持续延长 ,
First, the broad prospects for China’s elderly market The elderly market, generally refers to the elderly over the age of 60 consumer goods market, abroad called “silver market.” At present, the population aging has become a trend of world population development. Since the 1980s, with the implementation of the family planning policy in our country, the birth rate in the country has been declining continuously and the death rate has also been declining. This has led to the prolongation of the average life expectancy of the population,