组织与实施体育文化节是普通高校体育工作落实全民健身计划,实施素质教育、健康教育和终身体育教育的重大举措。通过对高校体育文化节的研究,丰富和发展了体育文化理论体系,继而为高校的体育教学改革和体育课程建设、和谐校园文化建设、德育教育以及高校体育产业的发展提供理论依据和实践参考。 The organization and implementation of sports and cultural festivals is a major measure for the implementation of the national fitness program and the implementation of quality education, health education and lifelong physical education in ordinary university physical education. Through the research on sports and cultural festival in colleges and universities, the paper has enriched and developed the theory system of sports culture, which provides theoretical basis and practical reference for the reform of physical education in colleges and universities, the construction of physical education curriculum, the construction of harmonious campus culture, moral education and the development of college sports industry.