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突发公共事件发生时,信息呈现海量、快捷和恣肆的流动特征,导致政府在处置这些突发公共危机事件时总感到受舆论的制约空前大,而媒体却抱怨从主流渠道获取真相日益困难,夹在中间的新闻发言人当然两头都为难了。本文试图从政府、新闻发言人和媒体各自的角色担当上,剖析一下如何明确各自角色定位,归纳渠道、统一口径、引导舆论、快速平息公共危机事件的可能性。
When public emergencies occur, the information is characterized by massive, swift and unbridled flows. As a result, the government always feel constrained by public opinions while handling these unexpected public crises. However, the media complains that it is increasingly difficult to obtain truth from the mainstream channels, Of course, both spokesmen clutched in the middle. This article attempts to assume the role of the government, press spokesman and the media, to analyze how to define their respective roles, define channels, unify caliber, guide public opinion and quickly quell the possibility of public crisis.