在英国短短一个月的学习,使我深切感受到英国的人本社会,从而促使我思考关于广播受众调查的若干问题。英国人本主义体现在社会的方方面面,从英国司法体系、税收体系、社会保障体系,到公交系统、道路规划、生活的点点滴滴、方方面面无处不让人感到细致、温暖和体贴。其广播电视更是把千方百计为社会服务作为一切行动的出发点,并体现在英国广播电视体系、节目及频率的策略、节目创意的价值取向、过程、方法、受众调查等方方面面。 A short month of study in the UK made me feel deeply about the human community in the UK and prompted me to think about some of the issues surrounding the survey of radio audiences. British humanism is embodied in all aspects of society. From the British judicial system, the tax system, the social security system, to the public transportation system, road planning and life, British people are meticulous, warm and considerate in every aspect. Its radio and television is to do everything possible for social services as a starting point for all actions and is reflected in the British radio and television system, programs and frequency strategy, creative value orientation, processes, methods, surveys and other aspects of the audience.