目前,国内众多的专家学者都在家族品牌策略与个体品牌策略的运用上普遍忽视,甚至是避而谈,其实,这是许多企业最为关注和所要面对的重大决策。那么,企业在策略的选择上究竟应采取混合打还是单打? 两种策略的差异在哪? 企业在拟定新产品上市策划之际,必须先对家族品牌和个体品牌进行全面认识,并且看清他们之间的差异所在,企业才有可能在多元化的竞争中占有优势,其两种策略的具体差异在哪? At present, many experts and scholars in China generally ignore or even evade the use of family brand strategy and individual brand strategy. In fact, this is a major policy that many enterprises are most concerned about and want to face. So, the choice of strategy in the business should be mixed or singles? Where is the difference between the two strategies? Enterprises in the planning of new products listed on the occasion, we must first comprehensive understanding of the family brand and individual brands, and see them The difference between the enterprises where it is possible to take advantage of the diversity of competition, the specific differences between the two strategies in which?