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案例导学是一种互动式的现代教学方法,其教学设计理念是以“真实案例实践为主线、以课堂引导训练为手段、以掌握职业技能为归宿”。本文从市场营销教学中运用案例导学的必要性谈起,探讨了案例导学模式在高职高专院校市场营销教学中的应用。
Case guidance is an interactive modern teaching methods, the teaching design concept is based on “real case practice as the main line, classroom guidance and training as a means to master the vocational skills for the end ”. This article discusses the necessity of applying case guidance in marketing teaching and discusses the application of case guidance mode in marketing teaching in higher vocational colleges.