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《态度公开课》是网易与大中华艾菲联合打造的一档原创性高端营销课堂,自去年11月上线至今,栏目已邀请业内近30位重磅CMO及专家到场录制分享,包括麦当劳、奔驰、华为在内的知名品牌已悉数加盟。在专业产生内容的视频大战中,其内容的专业性俨然成为网易在内容营销领域的一张王牌。但纵观《态度公开课》的全局,它绝不仅仅是一档传播优质内容的视频栏目,从策划到执行再到后期传播,它更是一场一站式的营销,为品牌更新思路、打通全局。
Open Positions is an original high-end marketing class jointly organized by NetEase and Greater China Effie. Since its launch in November last year, it has invited nearly 30 heavyweight CMOs and experts in the industry to share their recordings, including McDonald’s and Mercedes-Benz , Huawei, including well-known brands have all joined. Professional content in the video war, the content of its professional as if NetEase content marketing in the trump card. However, taking an overall view of the “Open Positions of Attitude”, it is more than just a video section that disseminates quality content. From planning to execution to later communication, it is more of a one-stop-shop for brand updating. Open up the whole.