当前,我国经济发展进入新常态,报业面临的不确定性不断加大,对报社会计管理产生了深刻的影响,也提出了更高的要求。报社只有充分完善会计管理,在各个环节规避、化解和控制会计风险,才能构筑报社的核心竞争力。为此,本文分析了报社会计风险控制的内涵,剖析了新常态下报社面临的会计风险,为新常态下报社提高会计风险控制水平指明路径,以适应和推动新的媒介环境。 At present, the economic development in our country has entered a new normal and the uncertainty facing the newspaper industry has been constantly increasing, exerting a profound influence on the management of newspaper accounts and setting higher requirements. Only by fully improving the accounting management, the newspaper can evade, resolve and control the accounting risk in all aspects so as to build the core competitiveness of the newspaper. Therefore, this article analyzes the connotation of newspaper accounting risk control, analyzes the accounting risk faced by the newspapers under the new normal, and points out the path for the newspaper to improve the accounting risk control in the new normal to adapt to and promote the new media environment.