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1961年5月,江苏省盐城地区农村青年董加耕放弃上大学的机会,自愿回乡务农。1962年8月8日的《新华日报》报道了他的事迹。此后,董加耕被中共江苏省委领导发现,并经由各级组织的培养、宣传而被树立为全国青年的先进典型。截至“文革”前,董加耕的事迹有一个被发现、宣传的过程,媒体在宣传过程中起了巨大作用。考察董加耕及其事迹被发现、宣传的过程,可以发现这一过程在国家形势的需要、领导机关的培养方式、董加耕的个人思想品质三方面留下了一些可资借鉴的经验。
In May 1961, Dong Jiage, a young rural youth in the Yancheng area in Jiangsu Province, gave up his chance to go to college and voluntarily returned to rural areas for farming. Xinhua Daily, August 8, 1962, reported on his deeds. Since then, Dong Gengng was discovered by the leaders of the CPC Jiangsu Provincial Party Committee and was established as an advanced model of the national youth through the training and publicity of organizations at all levels. As of the “Cultural Revolution” before, Dong Gengng deeds have been found, the process of publicity, the media played a significant role in the publicity process. After examining Dong Geng Geng and his deeds being discovered and propagandized, we can find some lessons to be learned from the needs of the national situation, the training methods of the leadership and the individual ideological qualities of Dong Genggeng.