二三年前,我在中国本土企业中开始感受到品牌资产的魅力,很多民营企业的管理者纷纷向我们咨询有关品牌资产的范畴及其未来发展方向的问题。在瓶装水、家具、化妆品等十多种不同领域对品牌资产有着相同期望的呼声。在中国本土企业的市场工作者对品牌资产研究魂牵梦萦的今天,我感到有必要与大家 Two or three years ago, I began to feel the charm of brand assets in Chinese local companies. Many private enterprise managers asked us questions about the scope of the brand assets and their future direction. In more than ten different areas such as bottled water, furniture, and cosmetics, they have the same expectations for brand equity. When marketers in China’s domestic companies have a nightmare on brand equity research, I feel it is necessary