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在信息时代里，企业对信息技术的应用能力越来越成为影响企业竞争力的决定性因素．现代信息技术的发展和运用成为信息营销得以实现的必要条件。
In the information age, the ability of enterprises to apply information technology has become a decisive factor affecting the competitiveness of enterprises. The development and application of modern information technology become a necessary condition for the realization of information marketing.