随着情感消费时代的来临,消费者日益重视产品所带来的情感满足与心理认同。作为高层次消费方式的度假,更是情感解放的重要途径,故度假地情感管理不可忽视。本文借鉴电影情感表达的艺术手法,探索度假地规划、经营、管理中的情感应用。 With the advent of the era of emotional consumption, consumers pay more attention to product satisfaction and psychological recognition. As a high-level way of spending holidays, is an important way to emotional liberation, so emotional management of holiday can not be ignored. This article draws lessons from the artistic method of movie emotion expression to explore the emotional application in the planning, management and management of resorts.