本刊讯(记者杨沐春)3月21日,“BrandZ~(TM)最具价值中国品牌100强”2016年度排名出炉,百年张裕以11.62亿美元的品牌价值上榜,成为葡萄酒行业内唯一入选品牌。据悉,“BrandZ~(TM)最具价值中国品牌100强”榜由全球知名传播服务集团WPP旗下的市场调研机构公司KANTARMillwardBrown对各品牌的价值进行综合考量而定。该排行榜旨在及时捕捉市场趋势和品牌动向,为企业考察自身品牌 (Reporter Yang Muchun) March 21, “BrandZ ~ (TM) Top 100 Most Valuable Chinese Brands,” released in 2016, a hundred years Changyu brand value of 1.162 billion US dollars on the list, becoming the only wine industry Selected brands. It is reported that “BrandZ ~ (TM) Top 100 Most Valuable Chinese Brands” by the world’s leading communications services group WPP’s market research firm KANTARMillwardBrown on the value of the brand under consideration. The list aims to capture market trends and brand trends in time for enterprises to examine their own brand