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乡村休闲旅游是指发生在农村地域上的休闲旅游活动。乡村休闲旅游在国内外大城市周围发展迅速。近年来,北京城镇居民乡村休闲旅游需求呈迅速增长之势,表现为在京旅游人数与旅游消费支出增加,农业体验、自然观光、民俗文化欣赏等方面休闲旅游活动方兴未艾,为适应北京市民不断增长的乡村休闲旅游发展需要,政府需要转变乡村旅游发展模式,完善“大区小镇”发展模式,实现由传统的乡村观光旅游模式向乡村休闲旅游模式转变。
Rural leisure travel refers to the leisure activities that take place in rural areas. Rural leisure travel in the rapid development of large cities around the world. In recent years, the demand for leisure and tourism of urban residents in Beijing has shown a rapid increase. The performance of leisure and tourism activities in Beijing is experiencing an upsurge in terms of the number of tourists and spending on tourism, the experience of agriculture, natural tourism, and appreciation of folk culture. In order to meet the growing demand of Beijing residents The needs of the development of leisure and tourism in rural areas need to be changed. The government needs to change the mode of development of rural tourism and improve the development mode of “towns in small towns” so as to realize the transformation from traditional rural tourism to rural leisure and tourism.