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李光斗先生:现任广东华视广告有限公司董事长。复旦大学新闻系毕业,1988年代表中国大学生参加在新加坡举行的亚洲大专辩论会,获团体冠军。曾任中山怡华集团公关部经理,《中山广播电视报》执行主编。1992年创办怡华广告公司。1995年参加中国广告代表团赴美考察。1996年创办广东华视广告有限公司。李光斗先生创造了中国广告的若干个第一。他曾因成功地策划了《小霸王:苹果与天平》平面广告、《小霸王:望子成龙篇》影视广告而享誉广告界。著述的《仅次于总统的职业》一书也受到读者好评。作为一位著名的广告策划人,李光斗的名字是和许许多多的第一次联系在一起的:●策划西昌卫星发射中心澳星发射现场广告,首开航天广告之先河;●首次以著名商标命名北京国门路人行过街天桥;●首次策划北京人民大会堂两会现场广告;●第一次聘请国际影星成龙为国内产品拍广告并成为和成龙合作次数最多的广告商。他第一次将“事件行销的概念”引进中国大陆并将其发挥得淋漓尽致,目前,他身兼数家国内著名大企业的营销顾问,国内很多同行把他奉为中国本土化广告人的圭臬。
Mr. Li Guangdou: Current Chairman of Guangdong Huashi Advertising Co., Ltd. Fudan University graduated from the Department of Journalism. In 1988, he represented Chinese university students at the Asian college debate in Singapore and won the team championship. He used to be the manager of Public Relations Department of Zhongshan Yihua Group and chief editor of Zhongshan Radio and TV News. Founded Yihua Advertising Company in 1992. In 1995, he participated in a Chinese advertising delegation to visit the United States. Founded Guangdong Huashi Advertising Co., Ltd. in 1996. Mr. Li Guangdou created a number of firsts for Chinese advertising. He has been famous in the advertising industry for his successful planning of the “Xiamen: Apple and the Scales” print advertisement and the “Xiaoba Wang: Wangzi Chenglong” movie and television commercial. The book “Professional After President” was also well received by readers. As a well-known advertising planner, Li Guangdou’s name is associated with many and many for the first time: ● Planning of the Xichang Satellite Launch Center Australasia launches on-site advertisements and marks the first of its kind in space; ● First named after a famous brand Beijing Guomen Road Pedestrian Bridge; ● First-time planning of the Beijing People’s Great Hall two sessions on-site advertising; ● The first hire international movie star Jackie Chan to make ads for domestic products and become the most numerous advertisers and Jackie Chan. For the first time, he introduced the concept of “event marketing” to mainland China and brought it to the forefront. At present, he is a marketing consultant for several well-known large domestic companies. Many domestic peers have regarded him as a local Chinese advertiser. .