文章分析了塔西南公司的特色,论证了做好塔西南公司特色舆论引导工作的重要性,探索做好塔西南公司特色舆论工作的对策:树立企业新闻宣传工作者大局意识、政治意识;增加企业新闻宣传工作者的新闻敏感度,提升特色舆论水平;努力学习,勤于钻研,加强自身素质。 This article analyzes the characteristics of Southwest Corporation, demonstrates the importance of doing well the work of leading publicity in Southwest Corporation, and explores the countermeasures to do well the public opinion work in Southwest Corporation: to establish the awareness of overall situation and political awareness of business news propagandists; Press sensitivities of journalists and public information workers, improve the level of public opinion with special characteristics, study hard, diligently study, and strengthen their own quality.