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旅游演艺作为“文化”与“旅游”相融合的产物,充分享受了旅游业和文化产业的双重行业优势,深度彰显了地域特色文化旅游资源。作为著名旅游城市的大同,如何借助古城恢复的有利条件,正确把握旅游演艺的正确发展方向是值得深思的问题。本文对旅游演艺的概念进行了界定,分析了山西省大同市发展旅游演艺的背景和意义,提出了大同市发展旅游演艺的策略:(1)创新观念,加强旅游演艺规划;(2)户外实景旅游演艺开发;(3)建设大同文化创意园区和文化产业园区;(4)延长逗留时间,打造“夜生活消费圈”;(5)彰显地域特色旅游演艺文化内涵等。
As a product of the combination of “culture” and “tourism”, tourism entertainment has fully enjoyed the dual industry advantages of tourism and cultural industries and profoundly demonstrated the regional cultural tourism resources. As a famous tourist city of Datong, how to use the favorable conditions for the restoration of the ancient city and correctly grasp the correct direction of development of tourism performance is a question worth pondering. This paper defines the concept of tourism performing arts, analyzes the background and significance of the development of tourism performing arts in Datong, Shanxi Province, and puts forward the strategies of developing tourism performing arts in Datong. (1) Innovating concepts and strengthening the planning of tourism performing arts; (2) Tourism development; (3) construction of Datong Cultural and Creative Industry Park and Cultural Industry Park; (4) extension of stay, to create “nightlife consumer circle ” (5) highlighting the regional characteristics of tourism and cultural connotation.