新闻业和内容营销看似是两个不同领域,但我们若能运用一些记者和作家的技能,我们一定能从中得利益。因为记者不止要构思文稿,采访和写文章,他们还是会讲故事的人。不论是杂志、报章,或是网站,记者都要吸引读者,与读者建立联系。Journalism and content marketing may seem like worlds apart,but there are some things the reporters and writers of the world have mastered that we could all benefi t from adopting. Journalism and content marketing appear to be two distinct areas, but we can certainly benefit from using the skills of some journalists and writers. Because journalists do more than document, interview and write articles, they are still people who tell stories. Whether it is magazines, newspapers, or websites, journalists should attract readers, and readers to establish contact. Journalism and content marketing may seem like worlds apart, but there are some things the reporters and writers of the world have mastered that we could all benefi t from compliance.