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文化建设是新农村建设的重要组成部分,而农村文化建设需要充足、优质的公共文化产品。当前农村的公共文化产品供给中存在着诸多问题,如总量偏少、整体质量不高、供给制度不完备、供给模式单一等问题。造成这些问题的原因在于资金投入不足、部分地方政府重视不够,以及传统的农村文化消费模式抑制显性文化需求等等。我们要解决存在的问题,应当正确理解和坚持政府在农村公共文化产品供给中的主导地位,努力实现农村文化产品供给渠道的多元化,尊重农民在文化产品消费的主体地位等。
Cultural construction is an important part of the new rural construction, while the construction of rural culture needs adequate and quality public cultural products. At present, there are many problems in the supply of public cultural products in rural areas, such as the small total amount, the low overall quality, the incomplete supply system and the single mode of supply. The causes of these problems lie in insufficient capital investment, inadequate attention paid by some local governments and the suppression of explicit cultural needs by traditional rural cultural consumption patterns. We should solve the existing problems, correctly understand and uphold the government’s dominance in the supply of rural public cultural products, strive to diversify the supply channels for rural cultural products, and respect the dominant position of peasants in the consumption of cultural products.