产品包装的重要使命就是能够迅速传递产品的信息,在极短的时间内引起消费者的注意,从而达到促销的目的,最终提高包装产品在市场销售中的占有率和竞争力。良好的版面设计犹如为产品包装与消费者之间架起了一座桥梁,如何通过有效的版面编排将烦琐复杂的信息内容以最生动、简洁并具艺术感染力的形式予以表达,最大限度地形成视觉的有序化,以期在最短的时间内将信息有效传递,是本文探讨的目的。 The important mission of product packaging is to be able to quickly transfer product information, in a very short period of time to attract the attention of consumers, so as to achieve the purpose of marketing, and ultimately improve the packaging products in the market share and competitiveness. A good layout is like a bridge between product packaging and consumers, how to express cumbersome and complex information in the most vivid, concise and art-filled form through effective layout, to maximize the visual Orderly, with a view to the effective delivery of information in the shortest possible time, is the purpose of this paper.