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由中国写作学会会员、中国写作学会现代写作委员会理事、江苏作家、我院学报主编储佩成著述的《广告语创意与表现技巧》一书,即将由上海立信会计出版社出版,向全国发行。 《广告语创意与表现技巧》是我国第一部全面地、系统地研究广告语创作的专著,全书分为十六章,计27万字。第一章:广告与广告学知识。第二章:广告文稿创作要旨。第三章:广告语的基本知识。第四章:广告语的类别与形式。第五章:广告语的人文氛围。第六章:广告语的创
Written by the Chinese Writing Society, the writing committee of the Chinese Writing Society Modern Writing Committee, Jiangsu writer, editor of Journal of the Institute Chu Peicheng “book advertising creative and presentation skills,” a book about to be published by Shanghai Lixin Accounting Press, issued to the nation. “Advertising language creative and performance skills” is China’s first comprehensive and systematic study of the creation of advertising slogans, the book is divided into sixteen chapters, totaling 270,000 words. Chapter One: Advertising and Advertising Knowledge. The second chapter: advertising manuscript creation essentials. The third chapter: the basic knowledge of advertising language. Chapter Four: Types and Forms of Advertising Language. Chapter V: the humanistic atmosphere of advertisement language. Chapter Six: Advertising Language Creation