从早期的平面媒体非常强势,到后来电视媒体成为主流,再到如今的互联网时代,全媒体整合营销成为大势所趋。进入全媒体时代,粗放的凭借一个版面、一条广告片打天下,已逐渐被多元化的互动体验所取代。近几年,碧生源与电视媒体展开广泛合作,并收获不错成效。例如,碧生源与中央电视台、齐鲁台、湖北卫视、以及在热播剧中的植入,通过软性植入、互动分 From the early print media is very strong, and later the television media to become the mainstream, to today’s Internet age, all media integration marketing has become the trend. Into the all-media era, extensive with a page, a commercial hit the world, has gradually been replaced by a wide range of interactive experience. In recent years, Besunyen has conducted extensive cooperation with the television media and has achieved good results. For example, Besunyen and CCTV, Qilu Station, Hubei Satellite TV, as well as the implants in the hit drama, through soft implant, interaction points