今年春节、情人节档期人气爆棚,“看电影”成为大众第一休闲项目,频频刷新国内日周月票房记录,当人们用“速度”与“激情”来形容中国电影消费时代到来之时,3月电影票房却从2月的32.46亿元迅速下滑至16.3亿元,与上年同比增加17%左右。整个3月入市的国产新片没有一部在当月取得过亿 Spring Festival this year, the popular Valentine’s Day schedule burst, “movie ” to become the first leisure project, frequently refresh the domestic weekly box office records, when people use “speed ” and “passion ” to describe the consumption of Chinese movies At the time when the era was approaching, the cinema box office in March slipped rapidly from 3.266 billion yuan in February to 1.63 billion yuan, up 17% over the previous year. None of the domestic new films marketed in March took over a hundred million in the same month