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“永远看到生活中光明的一面。”歌曲如此唱道。知名体育品牌NIKE最新的推广活动“Bright Side”（向着光明的一面）讲述的是:当赛事进展顺利时,一切都很光明;不顺时,生活中仍有阳光。 许多优秀运动员参与了这一圣诞节推广话动——足球运动员罗纳尔多、小野伸二和范尼斯特鲁伊,以及NBA明星文斯·卡特、洛杉矶道寄队投手野茂英雄和铁人三项运动员迈克·米歇尔。 “Bright Side”活动着眼于证明我们热爱体育运动的一刻、我们作为运动员和爱好者成长的一刻。它讲述的不是超人的故事,也不是完美的神话。体育具有人性,参与就是英雄。体育带给你神奇,也会带给你伤害。体育就是挫折和决心。体育是真实的。
“Always see the bright side of life.” The song sings. Well-known sports brand NIKE’s latest promotional activities, “Bright Side” (toward the bright side) tells the story: when the event goes well, everything is very bright; not in time, there is still life in the sun. Many elite athletes are involved in this Christmas promotion - footballers Ronaldo, Ono Nobuyasu and Van Nistelrooy, as well as NBA star Vince Carter, Los Angeles Roadside pitcher Pitano hero and triathlete Mike Rice Sher. The “Bright Side” campaign looks at the moment when we love sport and our growth as athletes and hobbyists. It is not superhuman stories nor perfect myths. Sports are human, participation is a hero. Sports bring you amazing, will bring you hurt. Physical education is setbacks and determination. Physical education is real.