通过分析广告专业工作室近几年的发展,可知广告专业工作室面临了一些常见的困难,主要是师资力量的缺乏,学生能力的不一,资源共享的困难,管理机制的施行不当等等。通过对广告工作室中存在的矛盾分析,建立工作室发展的技术路线图,是让工作室建设朝着预先设置好的理想状态前进的有效方法。 By analyzing the development of advertising professional studios in recent years, it can be seen that advertising specialty studios face some common difficulties, mainly the lack of teachers’ ability, the different ability of students, the difficulty of resource sharing, the improper implementation of management mechanism and so on. Through the analysis of the contradictions existing in the advertising studios, the establishment of a technology roadmap for studio development is an effective way to move the studios forward to the pre-set ideal state.