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电视作为视听兼备的信息传播技术载体,俨然已经成为当今大众日常生活的重要组成部分。而以此为平台的电视广告,是一种通过电视媒体传播,运用音画组合的表达方式、传播特定广告信息内容的广告,是画面和声音合而为一的视听艺术表现形式,是一种“功利与艺术最完美结合的大众艺术。”本文将从美学的角度,来分析这种大众艺术的美学效应。
Television as a media with both audiovisual and information dissemination technologies has become an important part of the everyday life of the public today. As a platform for television advertising, is a through television media, the use of sound and light combinations of expressions, the dissemination of specific advertising content advertising is the picture and sound into one of the audio-visual art forms, is a “The most perfect combination of utility and art of mass art ” This article from the aesthetic point of view, to analyze the aesthetic effect of this popular art.