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近期工信部向11家企业发放了虚拟运营商牌照,正式开启了我国虚拟运营的新时代。不过牌照的获得只是万里长征第一步,如何定位和经营从而在市场上长期立足是获牌企业需要思考的问题。2013年12月26日下午,工信部发放首批虚拟运营商牌照,话机世界、分享在线、万网、乐语通讯、华翔联信、天音、京东、北纬、浙江连连、迪信通、巴士在线等11家企业获得牌照。出人意料的是,第一批名单只包括与中国电信和中国联通合作的公司,并且之前热传的鹏博士、苏宁、国美均不在首批名单之列。近年来,电信市场大门徐徐打开,工信部发放虚拟运营商牌照更让民营资本看到了进入电信市场的希望。但是值得注意的是,近年来三大运营商刀光剑影,竞争非常残酷,虚拟运营商进入市场就不能因循传统运营商的老思路,而是要走差异化道路,与传统运营商形成合作互补。
Ministry of Industry and Information Technology recently issued a virtual operator license to 11 companies, officially opening up a new era of virtual operations in our country. However, the acquisition of the license is only the first step of the Long March. How to locate and operate in order to gain a foothold in the market is an issue that needs to be considered for the licensee. On the afternoon of December 26, 2013, the Ministry of Industry and Information Technology issued the first batch of virtual operator licenses, phone worlds, online sharing, Wannet Netcom, Yueyu Communications, Huaxiang Lianxin, Tianyin, Jingdong, North Latitude, Zhejiang Lianlian, Di ICT and bus online. 11 companies get licenses. Surprisingly, the first lists included only those companies that worked with China Telecom and China Unicom, and none of Dr. Peng, Suning, and Gome who had been popular before were among the first names on the list. In recent years, the telecommunications market door slowly opened, Ministry of Industry issued a virtual operator license even more private capital saw the hope of entering the telecommunications market. However, it is worth noting that in recent years, the three major operators have a very fierce competition. The fictitious operators entering the market can not follow the traditional thinking of the traditional operators. Instead, they should differentiate themselves and complement each other with the traditional operators.