其实汽车的网购现象已不是一件新鲜亊,从奔驰smart首次触网团购,到江淮悦悦启动网上直销,汽车厂家和经销商对汽车网购市场的探索从未停止,并呈现愈演愈烈之势,今年参与“双11”活动的品牌中,既有奥迪、宝马,也有上海大众、上海通用雪佛兰、上海通用别克、东风雪铁龙等,还有自主品牌如比亚迪、北京汽车和江淮汽车等…其中,多个品牌是由汽车厂家直接与电商平台合作,推出系列优惠措施,并由各地4S店经销商具体负责落实和配合工作。据了解,厂家网络促销力度很大,除大幅现金优惠外,还有购车礼包、补贴等赠送。但是也有部分经销商更加看重的是活动对品牌及企业的宣传效应。 In fact, the phenomenon of online shopping is not a car 新 亊 触 触 触 奔 奔 奔 奔 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 从 到 到 到 到 到 到 到 到 到 到 到 到? Participate in the “double 11” activities of the brand, both Audi, BMW, Shanghai Volkswagen, Shanghai GM Chevrolet, Shanghai GM Buick, Dongfeng Citroen, as well as its own brands such as BYD, Beijing Automotive and JAC Motors ... Among them, A number of brands by the car manufacturers directly with the e-commerce platform to launch a series of preferential measures by the 4S shop dealers around the specific responsibility for the implementation and cooperation. It is understood that a great network of manufacturers to promote efforts, in addition to a substantial cash discount, there are car packs, subsidies and other gifts. But there are also some dealers more emphasis on the activities of the brand and corporate publicity.