战后美国消费品的分销渠道发生了不少变化。在生产能力空前扩展的情况下,制造商生产出他们能够制造的任何产品,就是那些仅仅属于制造者头脑中的某种产品构思最终也变成了产品而出现于市场上。商品的尺码、外形、款式、色彩、等级以及包装,多种多样,不断翻新,而且还在日益增加。随着生产技术的迅速进步,充斥于原有销售渠道的商品量的日益增多,必然会发生以下两种情况:一,在五十年代出现了“市场营销观点”,企业首先关心的是市场营销,其次才是生产与制造。二,原有的销售渠道经历了激变,为了满足销售多种产品的需要,销售组织的型式有了不少创新(主要是在零售业方面)。 There have been many changes in the distribution channels of US consumer goods after the war. In the case of an unprecedented expansion of production capacity, manufacturers produce any product that they can manufacture, that is, a certain product concept that only belongs to the manufacturer’s mind eventually becomes a product and appears on the market. The sizes, shapes, styles, colors, grades, and packaging of merchandise are diverse, constantly refurbished, and are increasing. With the rapid development of production technology and the increasing volume of commodities flooded with existing sales channels, the following two conditions will inevitably occur. First, in the 1950s, a “marketing perspective” emerged. The company’s first concern was marketing. , followed by production and manufacturing. Second, the original sales channels have experienced radical changes. In order to meet the needs of selling a variety of products, the sales organization has had a lot of innovations (mainly in the retail industry).