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目前业内房地产项目的市场营销往往过于依赖个人英雄主义,若营销主唱人马变换大王旗,楼盘的营销风格、手段就往往随之改变,这样对项目品牌的“伤害”很深。
At present, the marketing of the real estate projects in the industry is often too dependent on individual heroism. If the marketing lead singer changes the banner of the king, the marketing style and method of the real estate will often change accordingly. This will cause a deep injury to the project brand.