推动乡镇企业抢占国际市场不仅有利于实现乡镇企业的第二次腾飞,而且对乡镇企业产品结构调整、升级换代,提高产品质量、科技含量,都有极其重要的意义。 培育通畅的外销渠道,实行出口市场多元化 实行出口市场的多元化。既要注重如美国、日本、西欧等发达国家的市场,又要积极发展与东南亚、中东、南美、非洲等地区的外销途径,以多形式建立起外销的网络。 以外贸公司为依托,拓展外销。乡镇企业利用国内外贸公司作为代理商,是获得产品外销成功的最佳捷径,特别对于弱小的乡镇企业显得尤其重要。乡镇企业加强与外贸公司的携手合作,一方面可充分利用外贸公司的销售渠道和国际市场信息,减少风险,形成“前店后厂”的经营方式,另一方面可发挥乡镇企业规模小转产快的优势,按照市场需要组织生产适销品种和开拓新产品市场,形成出口产品替换系列。 以利用外资为突破口,拓展外销。这是乡镇企业提高产品质量打入国际市场的有效途径。乡镇企业与外资嫁接,兴办“三资”企业,可从企业资金、物力有限等实际情况出发,对生产中的薄弱环节,通过引进国外技术实行嫁接或改造,以带动企业生产技术的提高。同时凭借“三资”企业独占的优惠政策、灵活的经营方式和海外渠道,把自己的产品打入国际市场。 以创办海外企业为主攻方向,? Promoting township and township enterprises to seize the international market is not only conducive to achieving the second take-off of township and village enterprises, but also has an extremely important significance for the readjustment and upgrading of the product structure of township and village enterprises, as well as the improvement of product quality and scientific and technological content. Cultivate unobstructed export channels and diversify the export market by diversifying the export market. We must pay attention to the markets of developed countries such as the United States, Japan, and Western Europe, and actively develop export sales channels in Southeast Asia, the Middle East, South America, and Africa, and establish export networks in various forms. Relying on foreign trade companies, expand export sales. The use of domestic foreign trade companies as agents by township and village enterprises is the best way to obtain a successful export of products, especially for weaker township enterprises. Township and town enterprises strengthen their cooperation with foreign trade companies. On the one hand, they can make full use of sales channels and international market information of foreign trade companies to reduce risks and form a “front shop and factory” operating mode. On the other hand, township enterprises can play a small scale to switch production. The advantages, according to market needs, organize the production of marketable varieties and open up new product markets, forming a series of export product replacement. Take advantage of foreign investment as a breakthrough point and expand export sales. This is an effective way for township enterprises to improve product quality and enter the international market. Township enterprises and foreign capital grafted to establish “three-funded” enterprises, starting from the actual situation of the company’s capital and material resources, the weak links in production, through the introduction of foreign technology to implement grafting or transformation, in order to drive the improvement of production technology. At the same time, by virtue of preferential policies, flexible management methods, and overseas channels that are exclusively owned by “three foreign-funded” companies, they have driven their products into the international market. With the establishment of overseas companies as the main target,?