中小企业创名牌的策略文孙红芹现在，越来越多的企业家们已经认识到创造名牌在企业赢得市场中的重要意义，纷纷制定创造名牌目标和计划，认真研究创造名牌的策略，精心组织名牌战略的实施，努力创造一代名牌。但在实施名牌战略中，众多的中小企业面对大企业、大公司雄厚的... Strategies for creating brand names in small and medium-sized enterprises Sun Hongqin Now, more and more entrepreneurs have realized the importance of creating famous brands in the market for enterprises. They have established and created brand name goals and plans, carefully studied strategies for creating brand names, and carefully organized brand names. The implementation of the strategy will strive to create a brand name. However, in the implementation of brand strategy, many small and medium-sized enterprises face large enterprises and large companies.