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中国的微波炉市场是一个很不成熟的市场,据赛诺公司的调查,很多家庭不是因为有用而购买微波炉,而是因为没有微波炉而购买微波炉。于是多数家庭的微波炉使用频次很低,即便使用也主要是热饭热菜。在这种状况下,中国的消费者对微波炉的偏好与他们对其他家电产品的偏好呈现出明显不同,很多人对微波炉的功能看得很淡,把它看
The microwave oven market in China is a very immature market. According to the investigation of Sino, many families do not buy microwave ovens because they are useful, but because they do not have microwave ovens to buy microwave ovens. As a result, the frequency of microwave ovens used in most households is very low. Even if they are used, they are mainly hot meals. Under such circumstances, Chinese consumers’ preferences for microwave ovens are obviously different from their preferences for other household electrical appliances. Many people see the function of microwave ovens very lightly and look at it.