大学生消费行为一直以来广受关注,作为大学生重要组成部分的独立学院大学生群体,其消费行为具有鲜明特色。本文以湖南工业大学科技学院为例,对独立学院大学生的消费行为调查分析,描述现状,指出不合理因素及诱因,有针对性的提出促使独立学院大学生科学消费的可行性建议。 Consumption behavior of college students has always been widely concerned about, as an important part of college students college students group, its consumer behavior has distinct characteristics. In this paper, Hunan University of Technology Institute of Technology as an example, the independent college students’ consumption behavior investigation and analysis, describing the status quo, pointing out the irrational factors and incentives, targeted to promote independent college students scientific consumption feasibility recommendations.