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“船·港·人——互联互通”的主题将在世界海事日得到宣扬,这也是对航运界年复一年在人文方面所做贡献的最佳阐释。在英国的五金店里出售一种油漆,它的市场营销方式是承诺“功效如罐头上所示”。它并没有夸张地陈述或虚张声势,而是用一句简单的自我推销消除所有的失望。IMO秘书长林泽基在今年1月发布的IMO 2017世界海事日主题很大程度上与“诚信和不夸张的事实”相符。
The theme of “Ship, Port, People - Connectivity” will be promoted on World Maritime Day, which is also the best explanation for the humanistic contribution made by the shipping industry year after year. Sell a paint in a UK hardware store, and its marketing approach is promised “as efficacious as canned.” It does not exaggerate to state or bluff, but to eliminate all disappointments with a simple self-promotion. The IMO 2017 World Maritime Day theme released by IMO Secretary-General Lin Zeki in January this year is largely in line with the “fact of honesty and non-exaggeration.”