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根据建设大学生基础创新训练分析的要求,以哈尔滨各商场企业营销模式与形象宣传市场分析,随着网络购物平台的发展,B2B、B2C、O2O等商业模式不断的改变着商业的销售形态,线下商场面临着转型升级,改变营销模式的现实问题。从已学的知识的运用和扩展,到主动学习新的知识,从项目的考察到工作过程的操作,创新思维和创新能力的开发和培养,获得了一定的成果,哈尔滨市商场企业的营销模式与形象宣传也在与时俱进,发生着根本性的转变。立足于本地商场企业的现实情况,展开实证研究,从哈尔滨市的商业业态和模式转变出发,做出基础性研究与分析。
According to the requirements of the construction of innovative training of undergraduates, with the market analysis of marketing modes and image of Harbin shopping malls, with the development of online shopping platform, business models such as B2B, B2C and O2O are constantly changing the sales mode of business, Shopping malls are faced with the transformation and upgrading, changing the real problem of marketing model. From the use and expansion of learned knowledge to the initiative to learn new knowledge, from the project investigation to the operation of the process, innovative thinking and innovative ability to develop and cultivate, and achieved some results, the marketing model of shopping malls in Harbin With the image of publicity are also advancing with the times, a fundamental change. Based on the actual situation of local shopping malls and enterprises, an empirical research is carried out to make a basic research and analysis on the basis of the change of business practices and models in Harbin.