《圣经》说过,上帝要创造出一个完美的女人,只需一根肋骨就够了。可这本书上却根本查不到:搞出一个好创意究竟需要多少根肋骨? 从广告产生作用的原理来看。爱成智业认为,一个好创意必须得有五根肋骨。这五根肋骨。根根实际,来不得半点虚伪。这第一根肋骨,便是广告创意引人注意的能力,姑且称为注意力(Attention)。如果铺天盖地的广告是黑压压一大片蛤蟆在叫唤,那么引人注意的能力,便 The Bible has said that God wants to create a perfect woman, just a rib is enough. However, this book can not be found at all: how many good ribs do you need to create a good idea? From the perspective of the principle of advertising. Love into wisdom that a good idea must have five ribs. These five ribs. As a matter of fact, no one should be hypocritical. This first rib, is the advertising creative attention ability, tentatively called attention (Attention). If the overwhelming commercial is a mass of dark toads in the call, so attractive ability