伴随着我国市场经济的迅猛成长与商品经济体制的确立,广告几乎是从无到有,在短短数十年得以迅猛的发展,同时广告也成为生产与消费相连接的纽带,而愈来愈显示出其重要性。广告对广大消费者是不可缺少的生活信息来源。对于企业方面,则更为其销售活动的一个重要支柱。然而,由于我国广告业起步较晚,虽有长足的进展,但就广告设计与应用来讲,仍是一个新事物。广告从业人员普遍缺乏必要的知识和技能,造成广告效率的低下。今天我们可以预测若干年内,我国广告业将异军突起,在商品大潮中显示出其独具的魅力。同样在某种程度上讲,无论对广告主,广告设计人员或广告读者(或视听者)来说,都将是一个学习提高的过程。 现代企业家和销售商,在市场经济的深入发展之中对广告宣传的实际价值的认识日趋深化。广告作为生产和销售之间的润滑剂和催化剂,不仅使商品流通更加活跃,同时也浓化了市场竞争的“火药味”,商业大战如火如荼无不伴随着广告大战的摇旗呐喊。其最终目标无非是竭尽全力提高消费者对自身产品的注意值、增强其记忆度,促使消费者购买欲望尽快转化成购买行动。从而更好地体现了商品的自身价值。 With the rapid growth of China’s market economy and the establishment of the system of commodity economy, advertisements have grown up almost from scratch, rapidly developed in just a few decades, and advertising has also become a link between production and consumption, and more and more Show its importance. Advertising is indispensable to the vast number of consumers life information source. For the business, it is more of an important pillar of its sales activity. However, due to the late start of the advertising industry in our country, although great progress has been made, it is still a new issue in respect of advertisement design and application. Advertising practitioners generally lack the necessary knowledge and skills, resulting in low advertising efficiency. Today we can predict that for several years, the advertising industry in our country will suddenly emerge as a sudden emergence and show its unique charm in the tide of commodities. Also to some extent, it will be a learning process for advertisers, advertisers, or advertisers (or viewers). Modern entrepreneurs and distributors have deepened their understanding of the actual value of advertising in the further development of the market economy. Advertising, as a lubricant and catalyst between production and sales, not only makes the circulation of commodities more active, but also intensifies the “gunpowder smell” of market competition. The commercial war is in full swing in full swing with the ad war. The ultimate goal is nothing less than to make every effort to improve consumer awareness of their products, enhance their memory, prompting consumers desire to purchase as soon as possible into action. Thus better reflect the value of the goods themselves.