向服务环节转移、建立服务优势成为当下制造业突破困境、实现转型的重要途径。本文重点关注制造服务化的关键驱动因素及其交互关系。针对吸收能力和“非我发明综合征”观点的矛盾,本文引入市场环境作为第三方情境,分析并检验外部的社会关系和内部的创新能力对服务优势的权变交互影响。利用来自制造企业的问卷调查数据,研究结果表明:相比较社会关系,创新能力是建立服务优势的更关键驱动要素;随着市场竞争的加剧,二者正向交互影响服务优势;在频繁变化的市场环境中,二者同样显著正向交互。因而,面对愈发“不利”的市场环境,制造企业愈要同时关注创新能力与社会关系,发挥二者协同效应。 Transfer to the service link, the establishment of service advantages into the current manufacturing breakthrough difficulties, an important way to achieve transformation. This article focuses on the key drivers of manufacturing services and their interactions. In view of the contradiction between absorptive capacity and “non-invented syndrome”, this paper introduces the market environment as a third-party situation, analyzes and tests the contingency impact of external social relations and internal innovation ability on service advantages. Using the survey data from manufacturing enterprises, the results show that innovation ability is the key driving factor to establish service superiority compared with social relations. As the market competition aggravates, both of them positively influence the service superiority. In the ever-changing In a market environment, the two are also significantly positively interacting. Therefore, in the face of an increasingly “unfavorable” market environment, manufacturing enterprises should also pay more attention to the ability of innovation and social relations at the same time and exert synergies between the two.