在第12届和13届中国西部博览会上,甘孜州通过文化旅游展馆和文化旅游展演大打文化旅游牌,掀起了甘孜文化旅游的又一股热潮。本文立意在新时代背景下,重新审视甘孜地区发展文化旅游的机遇和挑战,试从增加旅游投入、加强区域联动、创新产品和模式、优化人才管理、重视营销宣传和开发保护并行六个方面探寻甘孜文化旅游的新发展。 At the 12th and 13th Western Expositions in China, Ganzi Prefecture has also played a major cultural tourism tour through cultural tourism pavilions and cultural tourism, setting off another wave of craze for cultural tourism in Ganzi Prefecture. This article aims to reconsider the opportunities and challenges in the development of cultural tourism in the Ganzi region under the background of the new era. The paper tries to probe into the following six aspects: increasing tourism investment, strengthening regional linkage, innovating products and models, optimizing talent management, attaching importance to marketing, propaganda and developing and protecting parallelism New Development of Ganzi Cultural Tourism.