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温馨:攻心为上文化:营销基础维护:进退有据完美:步步进逼所谓“4W”促销术,即是综合运用温(Wen)馨、文(Wen)化、维(Wei)护、完(Wan)美的手段进行促销的简称,这是河北君乐美家俱有限公司的促销妙招。总经理张百伦曾坦言:现代营销制胜不在于你占据多少个商场,而在于你占据多少个消费者的心。谁钟情于顾客,用情感去占领顾客的心,从而赢得顾客的好感与信任,谁就拥有市场。
Warmth: the mind is the culture: the basic maintenance of marketing: advance and retreat with perfection: step by step to force the so-called “4W” promotion, that is, the integrated use of Wen (Wen) Xin, Wen (Wen), Wei (Wei) protection , Wan (Wan) the means of the United States for the promotion of the abbreviation, this is Hebei Jun Lok Mei Furniture Co., Ltd. promotional coup. Zhang Bailun, the general manager, once admitted that the success of modern marketing does not depend on how many malls you occupy, but on how many consumers you occupy. Whoever loves customers and uses emotion to occupy the customer’s heart to win the customers’ goodwill and trust, whoever has the market.