论文部分内容阅读
2002年,郎酒,丰谷酒、湘酒鬼、宝丰酒、宋河粮液、贵府酒等白酒品牌相继被跨行业资本控股;2003年伊始,又传来董酒被贵州神奇药业、孔府家酒业被香港万基控股的消息。短短一年多的时间,中国白酒行业的二线品牌有40%以上被跨行资本控股,并仍有继续扩大的趋势。就白酒市场密集型的消费特点来看,已被跨行资本控股的白酒品牌运作一年就应该有所突破,然而贵府、湘酒鬼等目前的业绩如何呢?资本可以给企业注入力量,但未必能带来有
In 2002, Langjiu, Fung Valley wine, Xiangquor alcoholic drink, Baofeng wine, Song River food liquid, your house liquor and other liquor brands have been controlled by cross-industry capital; at the beginning of 2003, Dong wine was heard again magical medicine in Guizhou, hole House wine was Hong Kong Man Kee Holdings news. In just over a year, more than 40% of the second-tier brands in China’s liquor industry are controlled by inter-bank capital and there is still a trend of continuous expansion. In terms of the intensive consumption characteristics of the liquor market, liquor brands that have been controlled by interbank capitals should make breakthroughs in operation within a year. However, what is the current performance of your liquor stores and Xiangquor dealers? Capital can infuse enterprises with strength, but not necessarily Can bring it