论文部分内容阅读
因为户外广告是靠技术来表现艺术的,是靠艺术来说服大家的,在讲艺术的时候还应该注意它的技术。广告是怎么来的,广告来源于叫卖。最早的广告就是叫。在市场上,除了叫,还有实物。所以市场永远是嘈杂的。户外广告是一个代替吆喝的技术。户外广告用实际看见的方法在生意和消费者之间沟通,没有任何一个对潜在买主大声喧哗的东西胜过一个醒目的展示。所以户外广告一目醒然,“无声胜有声”是户外广告技术和艺术文明的进步。
Because outdoor advertising is to rely on technology to express the art of art is convincing everyone, when talking about art should also pay attention to its technology. Advertising is how come, advertising comes from selling. The earliest ad is called. In the market, in addition to call, there are real. So the market is always noisy. Outdoor advertising is a technology instead of shouting. Outdoor advertising communicates in real terms with businesses and consumers, and none of the things that make a loud noise to potential buyers outweighs an eye-catching display. So outdoor advertising a clear awakening, “Silent voice ” is the outdoor advertising technology and the progress of artistic civilization.