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会展经济对城市发展起着重要的推动作用,场馆是会展活动的载体和基础,前期往往投入较高的资金建设场馆,但是国内普遍存在场馆的利用率不高的现象。在吉林省,北方寒冷的冬季更是限制了展会的发展,形成了漫长的淡季,然而,随着产业结构的逐渐转型,利用北方城市的冰雪优势与旅游产业、文化产业相结合,创新驱动、转型突破,将不利变有利,从中找到解决淡季会展资源利用和发展城市经济的有效途径。
The exhibition economy plays an important role in promoting urban development. The venues are the carrier and foundation of the convention and exhibition activities. In the early stage, often higher funds were used to build venues, but there is a general phenomenon that the utilization rate of venues is not high in China. In Jilin Province, the cold winter in the north limits the development of the exhibition and forms a long off-season. However, with the gradual transformation of the industrial structure, the advantages of using the advantages of ice and snow in the northern cities are combined with the tourism industry and the cultural industry to drive innovation. Breakthroughs in transformation will unfavorably become favorable, from which to find an effective way to address the use of the off-season exhibition resources and develop the urban economy.