大学毕业后,王东投资十万元开了一家快餐店。结果四个月后,他赔了十多万元,不得不将快餐店转让。直到今天,王东仍然不明白:为何自己选对了创业方向,但最终还是以失败收场?开局良好2007年,大学毕业后,王东打算自己创业。一次老同学聚会,一个同学的一句话点醒了王东:“食堂里的饭菜那么难吃,你为何不在大学城开家快餐店呢?”王东觉得自己找到了创业的方向。这个想法的产生,王东有他自己的依据:一是潜在的消费群大, After graduating from university, Wang Dong invested 100,000 yuan to open a fast food restaurant. Four months later, he lost more than 100,000 yuan and had to transfer the fast food restaurant. Even today, Wang Dong still does not understand why he chose the right business direction, but he ended up failing. After a good start in 2007, Wang Dong plans to start his own business after graduating from university. An old class reunion, a student’s one sentence awoke Wang Dong: “The food in the cafeteria is so unpalatable. Why don’t you open a fast food restaurant in the university town?” Wang Dong felt that he had found a way to start a business. The emergence of this idea, Wang Dong has his own basis: First, the potential consumer group,