市场营销活动作为企业推销商品,占领市场和树立品牌形象的重要活动,正在被广泛地应用于不同的经济发展领域之中。目前,旅游市场竞争愈发激烈,旅游景区必须采取有效措施,树立品牌形象,占领市场份额,而旅游景区市场营销活动无疑是旅游景区提高市场竞争能力的有效手段。 As an important activity of marketing commodities and establishing brand image, marketing activities are widely used in different fields of economic development. At present, the tourism market competition is fiercer and fiercer, tourist attractions must take effective measures to establish a brand image and occupy market share. However, the marketing activities of tourist attractions are undoubtedly an effective means for tourist attractions to enhance their market competitiveness.