日前,某保健品厂在报上刊登一则广告,大意是回报社会和××地人民的厚爱,凡有以下症状者,请于×日上班时间到我公司咨询,并可免费获赠两瓶我公司的×保健品。结果应者如云,不少人纷纷填写患者姓名、详细地址及症状的表格,高高兴兴取走赠品。然而,没过几天,所有填了表格的人均被要求在该公司的小报‘患者自述’栏里当一回‘模特’,告诉人们服用该保健品后效果怎么显著……结果公众哗然,人们这才看清厂家慷慨赠送礼品乃‘围谋不轨’,于是感激变成了愤怒,招来一片非议,极大地损害了企业信誉和形象。 Recently, a health care products factory in the newspaper published an ad, the effect is to repay the community and × × to the love of the people, who have the following symptoms, please × work day to my company advice and receive two free bottles My company’s × health products. The results should be as the clouds, many people have to fill in the patient’s name, address and symptoms of the form, happily take gifts. However, in a few days, all those who filled in the form were required to be given a ’model’ in the company’s tabloid ’patient readme’ to tell people how effective they were after taking the supplement ... Results The public was uproar and people This saw the generous gift of manufacturers is ’conspiracy’, so grateful turned into anger, provoke criticism, which greatly damaged the credibility and image of enterprises.